Instagram is the undisputed leading marketing channel for e-commerce businesses. As per statistics updated in June 2018, Instagram has crossed one billion monthly active users that provide these businesses with an impressive pool of customers. Today, Instagram is the most popular and the hot favorite social media platform that has proved to be an effective marketing tool as it provides unmatched engagement that is critical for the success of any marketing campaign particularly, for e-commerce businesses.
Just like any marketing campaign, you need to understand that Instagram marketing too, encounters a number of challenges. If your e-commerce business is hoping to utilize this powerful marketing platform for growing your online presence and boosting sales, here are some tried and tested strategies that could help you in leveraging this amazing platform.
Your Instagram Profile Must Be Optimized
You must remember to set up your business profile properly if you are planning to make the most of this visual platform. You could consider optimizing your profile by incorporating your brand precisely in the Username. Moreover, you could decide to use a high-quality picture of your logo as the profile photo. You must incorporate your business profile into the bio. This may seem pretty easy and simple but we often come across several businesses that fail to take the maximum advantage of their Instagram marketing plan as they are not able to fully optimize their Instagram profile.
Keep Posting High-Resolution Product Pictures
Your e-commerce business could easily boost its sales if you take maximum advantage of this purely visual social media platform and use it primarily as a powerful gallery for your products. This way you could showcase your unique products. Moreover, remember to post only high-resolution pictures. The high quality of the product pictures would be directly impacting the perceived quality and worth of your e-commerce business in general.
Always keep in mind that nothing is easy and everything would be requiring knowledge, skill, and expertise to succeed. Therefore, clicking great pictures also would necessitate practice and you need to acquire certain e-commerce photography skills so that you are able to come up with truly Instagram-worthy pictures of your products. It would surely be great if you are able to do minor editing jobs whenever necessary for ensuring that the final picture looks best. You could obtain more and more followers for Instagram if you post stunning pictures. You may also hire the professional digital marketing services for boosting the number of followers.
Use Hashtags Tactically
Just like Twitter, you could consider using hashtags for connecting related posts and helping users to locate relevant content according to their specific interest. For best results, you must use at least, seven to about ten hashtags for every post. These appropriate hashtags would be serving as search terms that would be boosting the probability of users locating your posts. Remember to use catchy hashtags and relevant hashtags for maximum engagement.
Come Up with Instagram Ads
You may consider implementing paid advertising on Instagram. Remember that Instagram ads would be offering you the opportunity to effectively filter users making sure that your ads would only appear to all those people who would be interested in the products that are on sale.
Consider Running Contests
Gimmicks could also, work on Instagram. One such effective marketing gimmick is running a contest on your business Instagram account. Some of the interesting games could be ‘best comment competition’, ‘like to win the contest’, ‘hashtag-making contest’ etc. These contests would certainly be spurring some activity on your Instagram business profile and that may lead to an increase in website visits, and ultimately boost sales for your e-commerce business.
Conclusion
It could be pretty challenging to start your e-commerce business’s marketing campaign on Instagram. You could follow the expert strategies we have shared with you in this post to be on the right road to success. If Instagram marketing is done properly with complete dedication, it would be boosting the sales of your e-commerce business. So be wise and serious and take the right step.
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.
